Success in the real estate industry can mean different things to different people. Some agents are in it for the money, while others want to learn the ins and outs of the business from their bosses to start their own real estate company, and still others enjoy the freedom and flexibility that the job provides. And regardless of the path taken, success takes time. Whatever route you choose, there are some basic rules to follow to be successful. Here are four characteristics of a top-performing real estate agent.

  1. Consistency: A successful agent will consistently engage in high-performing activities that produce maximum results. Whether it’s making 100 calls in a week or staying up to date, a good agent will do what is required and will do it again. The real estate market is volatile and slow simultaneously, but consistent effort builds momentum and snowballs into success.
  2. Self-Discipline: The agent must be an initiative-taker and motivate themselves to complete the work to achieve the desired results. Lead follow-up, one of the most essential tasks, is something that an excellent real estate agent does regularly. A successful real estate agent must be motivated, eventually leading to living a great life.
  3. Inquisitiveness: Being a lifelong learner will catapult you to success you never imagined. Factors change in the real estate market every second, and the only way to stay current is to learn about industry trends. Not only that, but a good agent must have a curious learning ability to educate clients about each new property. No client will trust an agent who has only done a cursory investigation into the property, neighbourhood, prices, and market trends.
  4. Law of accumulation: Everything in life adds up with consistent effort. The real estate market is the same; it all depends on one’s positive or negative actions. There is no such thing as overnight success in this field. It is a slow process, but success is unavoidable once you learn the trade.

But first, start with understanding your financial goals.

We all have our own financial goals. Most people enter the real estate market and become agents because they want to be free of the stress of not having enough money and the freedom that comes with not having a regular job. But how do you calculate how much money you will require? By defining a specific figure. How much money do you need to live the life you have always wanted in a short amount of time? With a monetary goal in mind, the difficulties encountered along the way will seem insignificant. Clear thinking will assist you in overcoming rejection, competition, and perplexed customers while changing trends will assist you in weathering storms.

Work like the Best Professional

There is a widespread misconception that working in the real estate market is less prestigious than working as a doctor, lawyer, or financial planner. On the other hand, established real estate agents make a lot of money. It is not just about being a tour guide who shows visitors around the property and neighbourhood. Good agents understand how to set themselves apart from the competition. They prioritize the client’s needs over all else. They are, in fact, client representatives. Honesty, ethical practice, fraud prevention, and attention to client needs must all be part of an agent’s ethics to add value as a professional real estate agent.

But how do you represent a client to deliver the best results? Here are a few ways to do it:

Recognize the client’s goal: What are the client’s objectives? Understand their desires. Make a questionnaire with all of the questions you need to ask. What are their long-term objectives? What is the situation in the family? Client budget? It is important to think from the client’s perspective.

Give advice: As a real estate agent, you must offer to guide them through all of the pros and cons of investing in a property, just as a lawyer will advise a client on how to proceed legally in a smooth manner. Guide them through the process and assist them in selecting the best property at the best price.

Solve problems: A good agent should spend time with clients and evaluate each option in terms of property condition, location, amenities, future growth, and neighbourhood. After presenting all of the options with detailed information, it is up to the client to decide which path to take. Following that, as their trusted agent, you can advise them accordingly. Sometimes you have to tell them facts that aren’t always the best thing to do, but it’s essential to be honest and transparent with clients to understand what they’re getting themselves into.

Troubleshoot: Many times, problems appear out of nowhere. It is a component of the real estate market. Deals fall through because clients cannot arrange for financing, the property is sold to someone else, and the documents are not in order. The only way to deal with such situations is to maintain a calm demeanour, have patience, and solve one problem at a time.

Finally, the two primary pillars of a real estate business are customer creation and customer service. There is nothing to build on without these two elements. Here are a few ideas for attracting and retaining customers:

– There can be no customer service without customers. To build a network and maximize one’s reach as a real estate agent, one must put themselves out there. People have a negative perception of real estate agents. The majority of people have had negative experiences. As a result, it is up to an excellent agent to provide the best services, follow up with clients diligently, understand where they are coming from, and deliver accordingly.

– Finding new customers require utmost patience and consistent effort. One needs comfort and confidence to easily talk to people over the phone and face to face as well as look for an opportunity everywhere you go.

– If you find the right clients and deliver to the best of your abilities, these clients will recommend you to others, bringing you more clients. The cycle continues to run.

– The most straightforward way to get more clients is to direct them to your website, contact information, or email address, which is necessary for the twenty-first century.

Customers are won over through sales ability. How does the agent deal with the client after obtaining the contacts? Here are a few reasons why it is critical to regularly update and polish your sales skills.

– To secure enough appointments so that you have many clients simultaneously, thereby increasing your chances of sales.

– As you gain experience, your presentation skills will improve dramatically, allowing you to win more clients.

– To obtain all the unlisted properties from hesitant clients and list them on your website.

Despite the pandemic, Indian real estate market is thriving. Except for a slight drop in sales, the real estate market is back and ready to go. There is no shortage of quality leads with countless development projects and a growing population looking for the best property. It is also much easier and faster with the advent of the internet. Only the best agents will get the best clients, so arm yourself with all the skills and knowledge you need to generate quality leads, present yourself confidently, follow up diligently, and eventually close the deal.

Rochelle is an independent landscape architect with a master's degree in Landscape Architecture from Germany. She writes about architecture, landscape design, home décor, real estate, and travel.
Rochelle Dayal
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