In Indian real estate, closing a transaction is often treated as the finish line. Possession handed over, keys exchanged, paperwork completed — job done. Yet, as any seasoned professional knows, the real work of relationship-building...
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The Four Primary Buyer Types We Attract
In the digital age, a real estate website is no longer a passive showcase of listings. It is a live lead-generation engine, a filter for buyer intent, and a test of an agency’s professionalism. At...
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What Buying a Second Home Really Costs
What a Second Home Costs — The Complete Indian Guide Buying a second home is often seen as the ultimate lifestyle upgrade — a peaceful escape from the city, a legacy investment, and sometimes, a...
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How We Sell Our Value to Home Buyers
In today’s digital-first world, home buyers often begin their search online — scrolling through property portals, scanning listings, and comparing prices across neighbourhoods. With so much information available at their fingertips, buyers sometimes assume they...
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The Twin Emotions of FOMO and FOMM
In the world of real estate, numbers tell a story — but emotions seal the deal. At Gupta & Sen, we’ve learned that even the most financially savvy clients make deeply emotional decisions when buying...
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